For Women Who’ve Built Success and Are Ready to Redesign How They Live It
Helping accomplished leaders and entrepreneurs architect their business, lifestyle, and energy for the next chapter, one that feels as exceptional as it looks.
Discover What’s Limiting Your Freedom and How to Unlock It
In just 10 minutes, the Freedom Audit reveals exactly where your time, energy, and opportunities are being drained — and the bold, high-leverage moves that will change everything.
As Seen On
Freedom Is the New Measure of Success
I work with accomplished women who’ve already built their version of success — and are ready to live it differently. As a Change Architect, I help you reimagine your next chapter with more ease, more time, and more joy, without losing the ambition or income you’ve worked hard to create.
My Lifestyle by Design framework blends sharp strategic thinking with a deep respect for your energy, values, and freedom. Together, we remove what’s draining you, amplify what lights you up, and create the structure for a life you can fully inhabit — one that feels like an exhale.
Some highlights:
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15+ years guiding leaders, entrepreneurs, and creatives worldwide
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Clients in 11+ countries across 5 continents
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Co-founded the Small Business School Challenge, providing $1M in free strategic consulting to 400+ US businesses during the pandemic
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Helped a single mom entrepreneur scale from $500K to $1M while taking 13 weeks off annually to travel
I’m Katrina Cobb – A Change Architect For Women Who Refuse To Settle .
I’ve always believed success should feel as good as it looks.
But for years, I did what so many ambitious women do: I followed the “rules,” checked every box, and built a career that looked impressive on paper… yet left little room for the life I actually wanted to live.
The turning point came when I stopped asking, How can I achieve more? and started asking, How do I want to live?
That question took me across 12+ countries and five continents, taught me how to build high-earning, location-free businesses, and helped me design a life where work fuels joy instead of consuming it.
It also showed me the truth most women at the top eventually face:
Success is only satisfying when it gives you the freedom to be fully yourself.
Over the last 15+ years, I’ve guided leaders, founders, and creatives to simplify, restructure, and scale in ways that give them more space, more choice, and more fulfillment. My clients have doubled revenue while taking months off to travel, redesigned their schedules around what matters most, and built businesses that finally support — rather than sabotage — their lives.
I call my work Change Architecture: the art and science of reimagining what’s possible, then building the structures to make it real.
It’s not about working harder. It’s about designing a life and business that feel like an exhale… and never apologizing for wanting more of what matters.
If you’ve reached the point where more effort isn’t the answer — where your next level is about creating more space, more clarity, and more joy — my work is designed for you.
Through private Change Architecture coaching and the Lifestyle by Design Mastermind, I help you strip away what’s weighing you down, amplify what’s possible, and build a life and business you love living in.
Your Next Chapter, By Design
Private Change Architecture Coaching
For the Woman Who’s Ready to Live the Life She Built Her Success For
This is my most exclusive, high-touch partnership — reserved for only a handful of clients at any given time. We work together to strip away what no longer serves you, release old commitments, and design a life that feels expansive, intentional, and deeply yours.
In a matter of weeks, you’ll start to feel the difference: more space in your calendar, more energy in your days, and a clearer sense of what’s worth your time — and what isn’t.
Ideal For You If:
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You’ve built the business, the reputation, and the lifestyle… yet you rarely feel like you get to live it.
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Your days are full, but not always with what matters most.
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You know your next chapter is about less doing, more being — and you want a trusted partner to help you redesign for that.
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You’re ready to invest in a process that frees you from the noise so you can focus on what lights you up.
Lifestyle By Design Mastermind
Your Vision, Magnified by the Power of Women Who Get It
This is a small, curated circle of ambitious women committed to creating lives that feel as good as they look. Over six months, you’ll be surrounded by women who challenge and cheer for you, guided by my Lifestyle by Design framework, and supported in making the shifts you’ve been putting off for far too long.
It’s not a massive, open container — it’s an intimate space where real relationships and trust can grow, where your wins are celebrated, and your challenges are met with fresh perspective and practical solutions.
Ideal For You If:
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You’re ready to stop tolerating a life that’s “fine” and start building one that excites you every day.
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You want the courage to make the changes you’ve been thinking about for months (or years).
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You value deep, authentic connection with other women as much as expert guidance.
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You’re open to collaboration, fresh ideas, and new ways of seeing your own potential.
What My Clients Are Experiencing
I work with a small number of women each year. These are just a few of their stories.
Within weeks, I had hours back in my calendar and a team running more smoothly than ever. Katrina understands not just the structure of my business, but the way I think — which means every decision supports my vision, my clients, and my team. The sense of ease and spaciousness is something I didn’t know I could have at this stage.
Kim
Katrina’s mantra — ‘Let this be easy’ — completely shifted how I work. Not only has my own focus improved, but my clients are now adopting the same approach and seeing better results. Her support is practical, deeply intuitive, and always aligned with what matters most.
Charlyn
In 14 years of business, I’ve never felt this supported. Katrina creates a rare combination of strategic clarity and genuine care, which makes it possible to focus on my highest work without burning out. It’s changed the way I think about what’s possible for my business and my life.
Melissa Kathryn
Working with Katrina allowed me to double my firm’s revenue — from $500K to $1M — while taking 13 weeks off to travel with my daughter. As a single mom leading a blended local and remote team, investing in myself and creating space for real self-care was a priority. She helped me restructure in a way that gave me both the growth and the freedom I’d been chasing for years.
Tina
As Seen In & On Stages Worldwide
My work and philosophy have been featured on leading podcasts, virtual stages, and events for women redefining success.
How to Monetize Your Creativity
The Decide Its Your Turn Podcast with Christina Lecuyer
Freedom CEO Summit
7-day virtual event for the rebel achievers and disruptive dreamers who want it all, without doing it all.
Wayfinders Virtual Summit’25: Breaking Barriers.
Virtual event to empower you to redefine your financial landscape, move forward confidently and take action
Your Next Chapter Starts Here
I work with a small number of women each year to reimagine their lives and businesses through my Change Architecture coaching and Lifestyle by Design Mastermind.
If you’re ready to create more space, more ease, and more joy — without sacrificing your ambition — let’s start the conversation.