Crafting Life and Business by Design — Not Default.
Helping high-achievers align their business, lifestyle, and energy with what matters most.
As Seen On
I help create freedom and balance in your business and life through intentional design, aligned strategy, and courageous self-expression.
How we can work together:
Lifestyle By Design
Lifestyle by Design is a transformational coaching experience that begins with a free masterclass series to help you reflect on the three most influential areas of your life: your environment, your finances, and how you spend your time and energy. Through powerful questions and real-life examples, the series invites you to reconnect with what matters most—and identify aligned changes both big and small. For those ready to go deeper, the Lifestyle by Design Mastermind offers 6 months of structured support, strategy, and community to help you turn those insights into action. Whether you’re seeking more clarity, confidence, fulfillment, or freedom, this work is designed to help you create a life that feels fully your own.
Keystone Co-Coaching
Looking for an experienced business coach to support your clients inside your growing programs and coaching containers? Find out what expertise and perspective I can bring to your containers as a support coach so you can increase your capacity and get time and energy back from holding it all as you continue to scale your coaching business.
Strategic Horizons Coaching
A transformative 1:1 VIP coaching experience designed specifically for ambitious women ready to redefine their futures. My coaching is built around a powerful framework of reflection, expansion, and execution, guiding you to deeply examine your current boundaries and beliefs, expand your vision with clarity and creativity, and strategically execute to turn your aspirations into reality. Tailored for those who aim to design a life and career that not only meets but exceeds expectations.
I’m Katrina Cobb—coach, strategist, and architect of lives by design.
For over 15 years, I’ve helped entrepreneurs build sustainable, freedom-focused businesses. My background in architectural design and systems thinking made me a powerful “business architect,” known for mapping out aligned strategies that supported location independence, scalable revenue, and meaningful work.
But along the way, I realized something was missing.
So many high-achieving women had created success on paper—but still felt disconnected, overwhelmed, or out of alignment in their actual lives.
That’s why I expanded my work beyond business coaching into a holistic approach I call Lifestyle by Design—a framework that helps you reimagine how you live, earn, and invest your time and energy.
Today, I guide smart, soul-led women in creating lives that feel as good as they look—through clarity, courageous decisions, and aligned action. Whether you want to shift your income, your location, your daily rhythms or your relationships, my work blends strategy, coaching, and deep reflection to help you build a life that is wholly and unapologetically yours.
Testimonials
What others have said about working with me:
Thank you so much - I can't even tell you how good it feels to have someone who knows and gets how to do the backend, tech things AND to have everything running so smoothly. I've legit had hours open up on my calendar, and feel so much more at ease because I also know the rest of the team is being supported and taken care of by someone I know also gets the way I think about my business, clients, and team.
Kim Argetsinger
Thank you for being my life line!
Stephanie Redlener
I have been getting so much positive feedback from clients about your support - how you're so helpful and supportive, helping them to focus on what they do to prioritise. I just finished a coaching call and Tori said the famous words of Katrina “Let this be easy” has just been stuck in her head now and she now encourages others within the group to do the same. THANK YOU!
Charlyn
I just wanted to say thank you so much- I know you and your team are like just working around the clock and I just so appreciate all of it! It's just I cannot even tell you, I've never felt so supported ever and I've been in business for 14 years.
Melissa Kathryn
Grab Your Lifestyle Design Checklist
Is Your Life Designed With Intention – Or Just Momentum?
Perhaps lately, it feels like you’re operating on autopilot—too much to manage, not enough space to think, let alone design something different.
Pause, reflect, and reclaim your direction with this free 10-minute lifestyle design checklist for women ready to shift how they live, earn, and spend their energy.
Recent Media
Catch my recent business discussions and trainings here:
How to Monetize Your Creativity
The Decide Its Your Turn Podcast with Christina Lecuyer
In this episode, Katrina Cobb, a digital nomad and entrepreneur, joins Christina to talk about how to monetize your creativity. She emphasizes the significance of aligning personal values with work, setting intentions, and making decisive moves in business, while offering insights into the monetization of creative work, tackling imposter syndrome, and valuing the learning process inherent in the entrepreneurial path.