by Katrina | Mar 10, 2026 | Business Architecture, Leadership & Identity, Profit, Money & Strategy
A Business Architecture Case Study There’s a moment a lot of founders reach where the business is working… But they aren’t. Sales are coming in. Customers love what they’ve built. The momentum is real. And behind the scenes, the entire thing...
by Katrina | Dec 30, 2025 | Art & Creative Practice, Leadership & Identity, Profit, Money & Strategy
On creativity, environment, and returning to your true genius Truth: The investment that didn’t make sense on paper At the beginning of this year, I made a business decision that didn’t look like a business decision at all. I rented an art studio. It cost about $400 a...
by Katrina | Dec 16, 2025 | Leadership & Identity, Profit, Money & Strategy
Abundance Is Not Something You Chase.It’s Something You Prepare For I’ll start with a confession. I hadn’t actually paused to reflect on my year. I’m someone who thinks deeply, often. I sit. I contemplate. I analyze. I envision. But almost all of that thinking is...
by Katrina | Nov 27, 2025 | Business Architecture, Profit, Money & Strategy
The Hidden ROI of High-Level Support: What Happens Before the Breakthrough There’s a specific moment in a founder’s journey when high-level support becomes less of a luxury and more of a structural requirement — a moment most people mistake for “overwhelm,” “lack of...
by Katrina | Nov 25, 2025 | Leadership & Identity, Profit, Money & Strategy
Why I Build Businesses Through Relationships, Not Volume There is something I do differently in my business. Something that does not fit the fast-paced coaching industry. Something that does not scale in the way marketing gurus like to brag about. And honestly, I love...
by Katrina | Nov 11, 2025 | Leadership & Identity, Profit, Money & Strategy
A story about identity, personal power, and why small decisions reshape everything The year was 2019. I was rebuilding from zero. I had sold my businesses. Left the United States. Walked away from a stable remote coaching job. And I was deep in the middle of paying...
