by Katrina | Apr 21, 2026 | Business Architecture, Leadership & Identity, Time, Energy & Capacity Design
There was a season when I was winning. National awards. Two studio locations. A coaching contract on the side because others in my industry wanted to replicate what I had built. By every metric the business world handed me, I was succeeding. I was also staring out...
by Katrina | Apr 7, 2026 | Business Architecture, Time, Energy & Capacity Design
I hear some version of this on almost every call I have with a founder who has been in business long enough to have a team. Nobody does it like I do. I end up having to redo it anyway. They keep asking me questions they should be able to answer. I don’t know if...
by Katrina | Mar 31, 2026 | Business Architecture, Leadership & Identity, Time, Energy & Capacity Design
Most founders I work with have not taken a real vacation in years. Not one where they were truly offline. Not one where the inbox stayed closed. Not one where the team handled things without a check-in text at 9 PM from the hotel. They take trips. But they stay...
by Katrina | Mar 24, 2026 | Business Architecture, Leadership & Identity, Time, Energy & Capacity Design
I hear the same things across client calls. Not the same businesses. Not the same industries, team sizes, or revenue numbers. The same phrases. And after enough time in this work, I’ve stopped hearing them as complaints. I hear them as signals. They are pointing...
by Katrina | Mar 17, 2026 | Business Architecture, Leadership & Identity, Time, Energy & Capacity Design
There is a meme going around. You have probably seen it. Maybe shared it. Top panel: an employee shattering chains, triumphant, backlit by a sunset. It says ‘you finally left your 9-5…’Bottom panel: a monkey in a suit, slumped in bed with a laptop at midnight.The...
by Katrina | Mar 10, 2026 | Business Architecture, Leadership & Identity, Profit, Money & Strategy
A Business Architecture Case Study There’s a moment a lot of founders reach where the business is working… But they aren’t. Sales are coming in. Customers love what they’ve built. The momentum is real. And behind the scenes, the entire thing...
