by Katrina | Jul 21, 2026 | Business Architecture, Leadership & Identity
I was sitting in a hotel conference room during my first year of grad school when someone handed me a pink catalog and asked if I had ever thought about being my own boss. It was a Mary Kay opportunity. I almost didn’t take the catalog. I was working toward a...
by Katrina | Jul 14, 2026 | Leadership & Identity, Profit, Money & Strategy
When did you last downplay something you were genuinely proud of, the second someone noticed it? You called it luck. You mentioned the referral instead of the result. You said “it’s not that big a deal” before anyone even asked you to explain....
by Katrina | Jul 7, 2026 | Business Architecture, Leadership & Identity
It happens on a Tuesday afternoon. A Slack message. Can I offer this client a discount. Can I go ahead and reschedule this. Can I send the refund. You say yes. You almost always say yes. But you are the one who has to be reached for that yes to happen, and that is the...
by Katrina | Jun 30, 2026 | Business Architecture, Leadership & Identity, Time, Energy & Capacity Design
You set a compass point when you started building your business. Maybe it was a specific vision of freedom. Maybe it was a number. Maybe it was a feeling you were chasing, a version of your days that looked nothing like what you had been living. Something clear enough...
by Katrina | Jun 23, 2026 | Business Architecture, Leadership & Identity, Time, Energy & Capacity Design
There is a woman I work with who went to Greece this spring. Two and a half weeks. Her family. The islands. No laptop. When she got back, she opened our next call with this: “It was wonderful from a vacation standpoint. Beautiful views, peaceful, time with...
by Katrina | Jun 16, 2026 | Business Architecture, Leadership & Identity, Time, Energy & Capacity Design
You see a photo. A woman with her feet in a pool, a paperback open on her lap, nothing in her hands but a cold drink. For half a second, you want that so badly it surprises you. Then the second half of the second arrives. You think about who would cover for you. What...
