by Katrina | Jun 2, 2026 | Business Architecture, Leadership & Identity, Profit, Money & Strategy
That’s Why I Work the Way I Do. I want to tell you something I don’t say often enough out loud. I work specifically with women. Not exclusively, not by rule. But by design, by conviction, and by something that sits much deeper than a niche decision. This...
by Katrina | May 26, 2026 | Business Architecture, Leadership & Identity
There is a rule in the coaching world that says you should stay in your lane. Pick one thing. Become the expert in that one thing. Build your offer around that one thing. Set clear boundaries around your scope of work. Stay there. I understand why the rule exists. I...
by Katrina | May 12, 2026 | Business Architecture, Leadership & Identity, Time, Energy & Capacity Design
Two days ago I landed back in San Miguel de Allende after a week in Antigua, Guatemala. The same city. The same cobblestone streets and Spanish colonial architecture and volcano sitting quietly on the horizon. The same unhurried pace that first cracked something open...
by Katrina | May 5, 2026 | Business Architecture, Leadership & Identity, Time, Energy & Capacity Design
You didn’t build this business to keep running everything yourself. But somewhere between hiring your first team member and today, you became the person who shows up when things go sideways. The one who catches the dropped ball. The one who knows exactly how to...
by Katrina | Apr 21, 2026 | Business Architecture, Leadership & Identity, Time, Energy & Capacity Design
There was a season when I was winning. National awards. Two studio locations. A coaching contract on the side because others in my industry wanted to replicate what I had built. By every metric the business world handed me, I was succeeding. I was also staring out...
by Katrina | Apr 14, 2026 | Leadership & Identity, Time, Energy & Capacity Design
There’s a specific kind of loneliness that doesn’t look like loneliness from the outside. It looks like a busy schedule. A full team. A business that’s growing. A life that, by most measures, is working. But inside… it’s quiet in a way...
