Katrina Cobb
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The Real Cost of Carrying Too Much: Why High-Achieving Women Stay Overwhelmed Longer Than They Need To

The Real Cost of Carrying Too Much: Why High-Achieving Women Stay Overwhelmed Longer Than They Need To

by Katrina | Dec 2, 2025 | Business Architecture, Leadership & Identity, Time, Energy & Capacity Design

Most women do not burn out because their business is failing. They burn out because their business is working. Success brings responsibility. Responsibility brings pressure. Pressure brings overfunctioning. And before we know it, we have built a life that leans too...
The Hidden ROI of High-Level Support

The Hidden ROI of High-Level Support

by Katrina | Nov 27, 2025 | Business Architecture, Profit, Money & Strategy

The Hidden ROI of High-Level Support: What Happens Before the Breakthrough There’s a specific moment in a founder’s journey when high-level support becomes less of a luxury and more of a structural requirement — a moment most people mistake for “overwhelm,” “lack of...
Why Your Business Feels Overwhelming, And How to Redesign It for Sustainable Growth

Why Your Business Feels Overwhelming, And How to Redesign It for Sustainable Growth

by Katrina | Nov 18, 2025 | Business Architecture, Scaling & Systems

Why “what got you here won’t get you there” is more than a cliché — it’s an architectural truth. The Tipping Point No One Warns You About There’s a moment in every successful business where growth stops feeling like expansion…and starts feeling like weight. I’ve...
7 Things I Will Never Do Again as a Founder Who Builds for Structure, Not Stress

7 Things I Will Never Do Again as a Founder Who Builds for Structure, Not Stress

by Katrina | Nov 4, 2025 | Business Architecture, Profit, Money & Strategy, Scaling & Systems

How I designed a multi-six-figure business by prioritizing architecture, alignment, and actual quality of life There was a time when my life looked exactly how a driven woman’s life is supposed to look. Architecture career. Multiple businesses. A calendar filled with...
From Two Dollar Lunches to Structural Freedom: How Rebuilding My Life in Ecuador Became the Foundation for My Business Architecture Work

From Two Dollar Lunches to Structural Freedom: How Rebuilding My Life in Ecuador Became the Foundation for My Business Architecture Work

by Katrina | Oct 28, 2025 | Business Architecture, Leadership & Identity

The story of how stripping my life down to its essentials revealed what real freedom requires and why I now help women redesign the architecture of their businesses, not just their lifestyles Six years ago, I did something that looked bold from the outside and felt...
Remote Work and the Illusion of Freedom

Remote Work and the Illusion of Freedom

by Katrina | Oct 21, 2025 | Business Architecture, Time, Energy & Capacity Design

What quitting my remote job after Machu Picchu taught me about autonomy, structure, and designing a business that actually supports your life For a while, I believed I had achieved the dream. Remote work. Global travel. The ability to open my laptop from any country...
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