by Katrina | Dec 2, 2025 | Business Architecture, Leadership & Identity, Time, Energy & Capacity Design
Most women do not burn out because their business is failing. They burn out because their business is working. Success brings responsibility. Responsibility brings pressure. Pressure brings overfunctioning. And before we know it, we have built a life that leans too...
by Katrina | Nov 11, 2025 | Leadership & Identity, Profit, Money & Strategy
A story about identity, personal power, and why small decisions reshape everything The year was 2019. I was rebuilding from zero. I had sold my businesses. Left the United States. Walked away from a stable remote coaching job. And I was deep in the middle of paying...
by Katrina | Oct 28, 2025 | Business Architecture, Leadership & Identity
The story of how stripping my life down to its essentials revealed what real freedom requires and why I now help women redesign the architecture of their businesses, not just their lifestyles Six years ago, I did something that looked bold from the outside and felt...
by Katrina | Oct 14, 2025 | Business Architecture, Leadership & Identity
The story behind the strategy, and why business architecture matters more than hustle Most entrepreneurs talk about reinvention. What they don’t talk about is the structure that makes reinvention possible. I’m Katrina: architect by training, strategist by instinct,...
