by Katrina | Jan 13, 2026 | Business Architecture, Leadership & Identity, Scaling & Systems
How better business architecture removes micromanagement, resentment, and founder bottlenecks The Quiet Frustration Behind “We Need Better SOPs” If you’ve ever said any of these things, you’re not alone: “I do have SOPs… but they still come to me for everything.” “I...
by Katrina | Dec 30, 2025 | Art & Creative Practice, Leadership & Identity, Profit, Money & Strategy
On creativity, environment, and returning to your true genius Truth: The investment that didn’t make sense on paper At the beginning of this year, I made a business decision that didn’t look like a business decision at all. I rented an art studio. It cost about $400 a...
by Katrina | Dec 16, 2025 | Leadership & Identity, Profit, Money & Strategy
Abundance Is Not Something You Chase.It’s Something You Prepare For I’ll start with a confession. I hadn’t actually paused to reflect on my year. I’m someone who thinks deeply, often. I sit. I contemplate. I analyze. I envision. But almost all of that thinking is...
by Katrina | Dec 9, 2025 | Business Architecture, Leadership & Identity, Time, Energy & Capacity Design
Confession: I never wanted kids. Not in the way other women talk about it. There was no biological tug. No longing. No imagined nursery. Nothing. I wanted freedom. Adventure. Choice. Years of traveling the world and building my business from a suitcase. The kind of...
by Katrina | Dec 2, 2025 | Business Architecture, Leadership & Identity, Time, Energy & Capacity Design
Most women do not burn out because their business is failing. They burn out because their business is working. Success brings responsibility. Responsibility brings pressure. Pressure brings overfunctioning. And before we know it, we have built a life that leans too...
by Katrina | Nov 25, 2025 | Leadership & Identity, Profit, Money & Strategy
Why I Build Businesses Through Relationships, Not Volume There is something I do differently in my business. Something that does not fit the fast-paced coaching industry. Something that does not scale in the way marketing gurus like to brag about. And honestly, I love...
