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Every Time You Step In, Something Stays Small

Every Time You Step In, Something Stays Small

by Katrina | May 5, 2026 | Business Architecture, Leadership & Identity, Time, Energy & Capacity Design

You didn’t build this business to keep running everything yourself. But somewhere between hiring your first team member and today, you became the person who shows up when things go sideways. The one who catches the dropped ball. The one who knows exactly how to...
Your Team Isn’t Failing You. Your Documentation Is Failing Them.

Your Team Isn’t Failing You. Your Documentation Is Failing Them.

by Katrina | Apr 7, 2026 | Business Architecture, Time, Energy & Capacity Design

 I hear some version of this on almost every call I have with a founder who has been in business long enough to have a team. Nobody does it like I do. I end up having to redo it anyway. They keep asking me questions they should be able to answer. I don’t know if...
The Trip Test: Why a Vacation Is the Best Business Audit You Will Ever Run

The Trip Test: Why a Vacation Is the Best Business Audit You Will Ever Run

by Katrina | Mar 31, 2026 | Business Architecture, Leadership & Identity, Time, Energy & Capacity Design

Most founders I work with have not taken a real vacation in years. Not one where they were truly offline. Not one where the inbox stayed closed. Not one where the team handled things without a check-in text at 9 PM from the hotel. They take trips. But they stay...
The Phrases That Tell Me You Have a Business Design Problem

The Phrases That Tell Me You Have a Business Design Problem

by Katrina | Mar 24, 2026 | Business Architecture, Leadership & Identity, Time, Energy & Capacity Design

I hear the same things across client calls. Not the same businesses. Not the same industries, team sizes, or revenue numbers. The same phrases. And after enough time in this work, I’ve stopped hearing them as complaints. I hear them as signals. They are pointing...
Working 24/7 Is Not What You Signed Up For (It’s a Design Problem)

Working 24/7 Is Not What You Signed Up For (It’s a Design Problem)

by Katrina | Mar 17, 2026 | Business Architecture, Leadership & Identity, Time, Energy & Capacity Design

There is a meme going around. You have probably seen it. Maybe shared it. Top panel: an employee shattering chains, triumphant, backlit by a sunset. It says ‘you finally left your 9-5…’Bottom panel: a monkey in a suit, slumped in bed with a laptop at midnight.The...
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Katrina Cobb

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