by Katrina | Jul 21, 2026 | Business Architecture, Leadership & Identity
I was sitting in a hotel conference room during my first year of grad school when someone handed me a pink catalog and asked if I had ever thought about being my own boss. It was a Mary Kay opportunity. I almost didn’t take the catalog. I was working toward a...
by Katrina | May 5, 2026 | Business Architecture, Leadership & Identity, Time, Energy & Capacity Design
You didn’t build this business to keep running everything yourself. But somewhere between hiring your first team member and today, you became the person who shows up when things go sideways. The one who catches the dropped ball. The one who knows exactly how to...
by Katrina | Mar 31, 2026 | Business Architecture, Leadership & Identity, Time, Energy & Capacity Design
Most founders I work with have not taken a real vacation in years. Not one where they were truly offline. Not one where the inbox stayed closed. Not one where the team handled things without a check-in text at 9 PM from the hotel. They take trips. But they stay...
by Katrina | Mar 3, 2026 | Business Architecture, Leadership & Identity, Time, Energy & Capacity Design
There is a moment in many conversations with founders where the strategy stops being the interesting part. We can talk about systems. We can talk about team structure. We can talk about workflows, SOPs, delegation, decision rights. All of that is solvable. What...
