Katrina Cobb
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Founders Don’t Fear Growth. They Fear Growth Landing on Them.

Founders Don’t Fear Growth. They Fear Growth Landing on Them.

by Katrina | Jan 20, 2026 | Business Architecture, Scaling & Systems, Time, Energy & Capacity Design

Why scaling stops when success still depends on your time, attention, and nervous system The Moment Growth Stops Feeling Expansive There’s a moment that comes for many established business owners when growth quietly shifts. The opportunities are still there. The ideas...
Why Most SOPs Fail (And Why It’s Not Your Team’s Fault)

Why Most SOPs Fail (And Why It’s Not Your Team’s Fault)

by Katrina | Jan 13, 2026 | Business Architecture, Leadership & Identity, Scaling & Systems

How better business architecture removes micromanagement, resentment, and founder bottlenecks The Quiet Frustration Behind “We Need Better SOPs” If you’ve ever said any of these things, you’re not alone: “I do have SOPs… but they still come to me for everything.” “I...
If You’re Still the Linchpin, Your Business Isn’t Ready for the Next Level

If You’re Still the Linchpin, Your Business Isn’t Ready for the Next Level

by Katrina | Jan 6, 2026 | Business Architecture, Scaling & Systems, Time, Energy & Capacity Design

There is a phase in every business where everything depends on the founder. You start as the operator, the decision-maker, the problem-solver, the salesperson, the project manager, the customer support desk, and the vision-holder. You wear all the hats because you...
Why Your Business Feels Overwhelming, And How to Redesign It for Sustainable Growth

Why Your Business Feels Overwhelming, And How to Redesign It for Sustainable Growth

by Katrina | Nov 18, 2025 | Business Architecture, Scaling & Systems

Why “what got you here won’t get you there” is more than a cliché — it’s an architectural truth. The Tipping Point No One Warns You About There’s a moment in every successful business where growth stops feeling like expansion…and starts feeling like weight. I’ve...
7 Things I Will Never Do Again as a Founder Who Builds for Structure, Not Stress

7 Things I Will Never Do Again as a Founder Who Builds for Structure, Not Stress

by Katrina | Nov 4, 2025 | Business Architecture, Profit, Money & Strategy, Scaling & Systems

How I designed a multi-six-figure business by prioritizing architecture, alignment, and actual quality of life There was a time when my life looked exactly how a driven woman’s life is supposed to look. Architecture career. Multiple businesses. A calendar filled with...

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Katrina Cobb

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