by Katrina | Jul 21, 2026 | Business Architecture, Leadership & Identity
I was sitting in a hotel conference room during my first year of grad school when someone handed me a pink catalog and asked if I had ever thought about being my own boss. It was a Mary Kay opportunity. I almost didn’t take the catalog. I was working toward a...
by Katrina | Jul 14, 2026 | Leadership & Identity, Profit, Money & Strategy
When did you last downplay something you were genuinely proud of, the second someone noticed it? You called it luck. You mentioned the referral instead of the result. You said “it’s not that big a deal” before anyone even asked you to explain....
by Katrina | Jun 2, 2026 | Business Architecture, Leadership & Identity, Profit, Money & Strategy
That’s Why I Work the Way I Do. I want to tell you something I don’t say often enough out loud. I work specifically with women. Not exclusively, not by rule. But by design, by conviction, and by something that sits much deeper than a niche decision. This...
by Katrina | May 26, 2026 | Business Architecture, Leadership & Identity
There is a rule in the coaching world that says you should stay in your lane. Pick one thing. Become the expert in that one thing. Build your offer around that one thing. Set clear boundaries around your scope of work. Stay there. I understand why the rule exists. I...
by Katrina | May 19, 2026 | Business Architecture, Time, Energy & Capacity Design
“A” is in Greece right now. Two weeks. No laptop. Her family beside her, the afternoon genuinely hers, nobody pulling her back in. She told her clients and her team before she left that she’d be unreachable in the way she used to be available. She...
